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2022

MCR ESG

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Navigate new problems and action intelligent solutions.

MCR ESG
Task

McCullough Robertson sought an extensive brand strategy and identity that would resonate with their newly launched ESG business.

Solution

An all-encompassing identity that explores the fusion of the organic and the balanced, and is derivative of the business’ dynamic and progressive quality.

Primary Logo
Secondary Logo
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Encouraging heritage

Our priority was to create a holistic branding solution that seamlessly blended the business’ expertise and their nuanced understanding of diverse industries. We opted for colours that communicate the brand’s conscience and designed logos that explore a natural state. The result was a brand that positioned McR ESG as a trusted partner, and a leader in the emerging ESG advisory space.

Brand elements
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