2022
McCullough Robertson sought an extensive brand strategy and identity that would resonate with their newly launched ESG business.
An all-encompassing identity that explores the fusion of the organic and the balanced, and is derivative of the business’ dynamic and progressive quality.
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Our priority was to create a holistic branding solution that seamlessly blended the business’ expertise and their nuanced understanding of diverse industries. We opted for colours that communicate the brand’s conscience and designed logos that explore a natural state. The result was a brand that positioned McR ESG as a trusted partner, and a leader in the emerging ESG advisory space.
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We acknowledge the Jagera and Turrbal people who are the Traditional Custodians of the land on which we work.
We pay our respects to their Elders both past and present, and to all Aboriginal and Torres Strait Islander peoples.
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