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2023

G-Shock

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Redefining toughness.

G-Shock
Task

For International Women’s Day 2023, G-SHOCK wanted to increase brand awareness among women while showcasing the other ways that G-SHOCK’s slogan ‘Absolute Toughness’ can have different meanings to different audiences.

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Celebrating strength and resilience

We created this campaign with a spotlight on stories of perseverance, courage, and accomplishment. Our main aim was to highlight G-SHOCK’s commitment to breaking stereotypes and championing a culture that recognises toughness, regardless of gender.

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Other Case Studies

Other Case Studies

Other Case Studies

Other Case Studies

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We acknowledge the Jagera and Turrbal people who are the Traditional Custodians of the land on which we work.

We pay our respects to their Elders both past and present, and to all Aboriginal and Torres Strait Islander peoples.

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