Home.Case Studies.Services.The team.Contact.Close Menu
HamburgerSLATE Logo
2023

G-Shock

.

Redefining toughness.

G-Shock
Task

For International Women’s Day 2023, G-SHOCK wanted to increase brand awareness among women while showcasing the other ways that G-SHOCK’s slogan ‘Absolute Toughness’ can have different meanings to different audiences.

Celebrating strength and resilience

We created this campaign with a spotlight on stories of perseverance, courage, and accomplishment. Our main aim was to highlight G-SHOCK’s commitment to breaking stereotypes and championing a culture that recognises toughness, regardless of gender.

Ready to work with a leading creative agency in Brisbane?

At SLATE Media, we partner with ambitious Brisbane businesses to deliver strategic web design, brand design, and creative production that drives real growth. From high-performing websites to distinctive brand systems and standout content, we help brands cut through and convert. If you’re looking for a creative agency in Brisbane that blends strategy, design, and execution — let’s talk.
Start Your Project

Other Case Studies

Other Case Studies

Other Case Studies

Other Case Studies

Other Case Studies