2024
Boe Design’s brand was perceived as uninspiring and lacking imagination despite creating innovative designs. There was also a lack of charisma and personality, hindering the brand’s ability to stand out.
A comprehensive brand refresh, aiming to redefine its image and inject life and excitement into its identity. Our aim was to position Boe Design as a distinct force in the market.
Flexibility and adaptability were the two key ideas we wanted to push in our design concept. We wanted to convey a sense of excitement and energy while maintaining a pristine and professional look for the brand. Boe Design’s new visual language—including elements such as colours, icons, and typography, forms a striking ensemble that collectively, when done right, generates profound impact.
