2023
Following the success of earlier episodes, Amazon Music aimed to expand their “Made By” series with Australian pop group Cub Sport. The campaign needed to focus on the group’s thinking and process.
Besides showcasing Cub Sport’s creative process, the videos we produced also highlighted the capabilities of Amazon Alexa and delved into meaningful discussions about what ‘pride’ means to them.
We acknowledge the Jagera and Turrbal people who are the Traditional Custodians of the land on which we work.
We pay our respects to their Elders both past and present, and to all Aboriginal and Torres Strait Islander peoples.
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