In the autumn of 2023, SLATE had the opportunity to collaborate with Honest Gum, a sustainable and eco-friendly gum brand, for a promotional campaign.
The primary objective of the project was to promote the brand’s commitment to sustainability and eco-friendliness, while also highlighting the plastic-free and health benefits of their product. To achieve this, we wanted to showcase the relief that consumers would feel knowing that they are consuming a product that is good for the Earth and their bodies.
The videos produced were made to be short, attention-grabbing, and easy to share on social media. We also developed a number of taglines for the campaign, including: “Chew The Right Thing” and “Clean Mouth, Clear Conscience”, reinforcing Honest Gum’s brand message in a meaningful and impactful way.
The campaign also emphasised the importance for brands to be committed to sustainability, which is becoming an increasingly important factor for consumers when making purchasing decisions.