G-Shock, the watch brand known for its durability and toughness, launched a campaign for International Women’s Day in 2023 to celebrate women and their strength and resilience.

‍

The campaign was designed to showcase the strength of women from diverse backgrounds and inspire others to overcome obstacles in their lives. Additionally, the campaign aimed to align G-Shock’s ‘toughness’ value with women’s toughness, highlighting the brand’s inclusivity and gender neutrality.

Courtney, Alex, Sabina, Maddi, and Beth were all photographed and interviewed with a G-Shock watch, Their stories were shared across social media, inspiring many women to share their own stories of strength and resilience.

‍


The ‘Redefining Toughness’ campaign successfully showed G-Shock’s commitment to embracing diversity and empowering women.