Fabulate is a leading online platform designed to connect agencies and advertisers with content creators and influencers.
Over time, Fabulate felt that their brand lacked the visual appeal and consistency they originally sought out. Years after their formation, their external image no longer represented their values and personality faithfully—making their brand feel old and flimsy.
Looking to overcome their dated guise, we took their rebrand to a bigger, brighter, and bolder level.
Motivated by Fabulate’s ambition to power brand stories, our strategy focuses on what they do, not how they do it.
‘Conversations into Narratives’ dreams of a world where storytelling is made easier, a world that strikes a balance between the professional and experienced, and the youthful and daring.
Storytelling, in its simplest form, resembles the values of a speech bubble. So, we made three of them. The interaction between them alludes to the endless stream of thoughts and ideas possible with Fabulate—a brand that is connected at a point that represents the brand and what they stand for in a youthful and creative way.