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Amazon

AMAZON

.

2023

Made By: Cub Sport

Following the success of earlier episodes, Amazon Music aimed to expand their “Made By” series with Australian pop group Cub Sport.

The group was invited to create their very own Amazon Original, bringing about their dreamy re-imagination of Kylie Minogue’s “Can’t Get You Out Of My Head”.

Amplifying Pride

The campaign focused on the group’s thinking and process behind their cover of Kylie Minogue’s hit track, as well as capturing how Cub Sport define the word ‘pride’.

To top it all of, Amazon’s special someone also features in a couple of these videos: where Alexa and lead vocalist Tim Nelson have a chat surrounding the history of mardi gras, drag queens, and how one can amplify their sense of pride.

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