Branding Strategy

The Client

Narada Consulting prides themselves in providing the best value to their customers within the IT consulting space. The organisations services focus on four core capabilities that require strategic thinking and heavy lifting to get things done. Services include; ICT Investment Approvals, Project and Program Management, Public Cloud Offerings and Operating Model Design.

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The Purpose

Narada Consulting engaged with SLATE to lead their brand realignment. The organisation wanted to shift their external image to align within their internal direction and standout within a saturated industry. Narada Consulting 'exists to help customers obtain value from technology within their respective fields'.

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The Strategy

In order to accurately reflect the businesses core, SLATE dived deep into the internal branding and meaning surrounding Narada Consulting - defining the organisations purpose, mission, vision and direction to grasp a better picture of how this will shape its external image. From this, A strong colour pallet was utilised to communicate the confidence of the company. The logo design was inspired by the business's simplicity and honestly, leveraging the brand name the lowercase 'n' stands to be a clear icon that holds the Narada name.

All supporting branding elements were then developed from this concept and design to allow for synergy and brand consistency.

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