Branding Strategy and Website Development

The Client

McR ESG draws from McCullough Robertson’s heritage and knowledge to walk with clients towards their future goals. Steeped in industry knowledge, McR ESG provides the commercial and legal advice required to assist organisations to respond to and create value out of growing ESG pressures, leveraging its depth of experience and reputation as a trusted adviser.

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The Purpose

Natural State - Derived from the collective nature of the brand, the visual library explores the integration of organic shapes and finding balance. This was further developed through the incorporation of landscape focused media.

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The Strategy

The three formations developed sit in a balanced state with each element representing a different section within the ESG industry. Once utilised together, the icon builds a stabilised foundation for approachability and trust. Each element of the icon was then morphed to further expand the brands visual library to represents the company’s structure and modernism.

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