2024
Boe Design’s brand was perceived as uninspiring and lacking imagination despite creating innovative designs. There was also a lack of charisma and personality, hindering the brand’s ability to stand out.
A comprehensive brand refresh, aiming to redefine its image and inject life and excitement into its identity. Our aim was to position Boe Design as a distinct force in the market.
Flexibility and adaptability were the two key ideas we wanted to push in our design concept. We wanted to convey a sense of excitement and energy while maintaining a pristine and professional look for the brand. Boe Design’s new visual language—including elements such as colours, icons, and typography, forms a striking ensemble that collectively, when done right, generates profound impact.
We acknowledge the Jagera and Turrbal people who are the Traditional Custodians of the land on which we work.
We pay our respects to their Elders both past and present, and to all Aboriginal and Torres Strait Islander peoples.
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